深耕装企渠道！安吉尔的经营护城河与跨时代领跑的密码

Core Viewpoint - The boundaries between industries are becoming increasingly blurred, leading to accelerated integration of business models. Companies like Angel are adapting by entering new channels, such as home decoration, to provide comprehensive services to consumers [1][4]. Group 1: Strategic Initiatives - Angel has launched a new business strategy targeting the home decoration channel, proposing a "store-in-store" model to enhance user engagement and conversion rates [1][3]. - The company aims to provide a one-stop service for water purification, integrating it into the home decoration process, which traditionally did not consider water purification as essential [4][6]. Group 2: Market Insights - The water purification industry in China has a low penetration rate of 28% as of 2024, indicating significant growth potential. The offline market for water purification has seen a year-on-year growth of 31.3% in the first half of 2025 [6][7]. - Angel's focus on the home decoration channel is driven by a deep understanding of user needs and the evolving landscape of the water purification market, which is shifting from product competition to comprehensive solutions [6][12]. Group 3: Product Development - The introduction of the Space Master series by Angel has positioned the company as a leader in the market, achieving sales of over 300,000 units within a year [9][11]. - The Space Master series addresses the challenges of space and installation costs, making whole-home water purification more accessible to consumers [11][12]. Group 4: Competitive Advantage - Angel's competitive edge lies in its ability to deeply understand user needs and continuously innovate, which has allowed the company to lead three significant product revolutions in the water purification industry over the past decade [12][13]. - The company emphasizes the importance of providing not just products but also long-term services for safe and healthy drinking water, aligning with the evolving expectations of younger consumers [13].