Sou Hu Cai Jing·2025-08-07 06:26Core Insights - Kuaishou E-commerce has launched a large-scale promotional event called "Super Fan Festival" aimed at helping merchants expand their fan base and boost sales [1][3] - The event runs from August 8 to August 29, coinciding with significant consumer periods such as Qixi Festival and the back-to-school season [1][3] Group 1: Promotional Strategy - The event is centered around the theme of "sincerely pampering fans with great value" [1] - Four major themed category days have been planned to maximize the event's effectiveness, focusing on specific product categories and consumer groups [1] - The first themed day, "Fan Pampering Day," is scheduled for August 12-14, promoting categories like women's clothing and jewelry [1] - Subsequent themed days include "Back-to-School Gifts" (August 21-23), "Qixi Love Gifts" (August 24-26), and "Autumn Renewal Gifts" (August 27-29), each targeting different product categories [1] Group 2: Support Policies - Kuaishou E-commerce has introduced three special policies to support the themed category days: Fan-Pampering Hosts, Fan-Pampering Brands, and Super Fan-Pampering Events [3] - Merchants and influencers can participate based on their goals and qualifications, utilizing resources like category coupons and traffic support to enhance brand visibility and sales [3] - The event includes incentive policies for merchants and influencers, such as "Fan Growth Rewards" and "GMV Incentives," aimed at increasing exposure and driving customer retention [3] Group 3: Market Timing and Growth Potential - The "Super Fan Festival" aligns with key marketing moments and integrates with Kuaishou E-commerce's 818 promotional period, providing a unique opportunity for merchants and influencers to achieve significant sales growth [3] - With comprehensive support from Kuaishou E-commerce's resources, the event is expected to be a critical platform for enhancing brand exposure, expanding fan bases, and driving sales performance, thereby stimulating long-term growth potential [3]