防晒清凉用品海外热卖 中国跨境电商掘金“夏日经济”

Core Insights - The summer economy has surged in the Northern Hemisphere, significantly boosting demand for Chinese e-commerce products, particularly sun protection and cooling items [1] - From June to July, cross-border sales of summer products on the platform saw a dramatic increase, with portable fans, sunshades, and sunglasses becoming the top three items, achieving over one million total sales in just two months [1] Group 1: Consumer Trends - Global consumers are showing diverse demands for summer products, with Japanese consumers investing heavily in sunscreen, leading to strong sales of sunscreen products in Japan [1] - Southeast Asian markets, particularly Vietnam and Malaysia, are favoring portable fans due to their practicality, while Thai consumers prefer sunshades for outdoor activities [1] Group 2: E-commerce Strategy - The success in tapping into the overseas summer economy is attributed to the support provided by cross-border e-commerce platforms to merchants [1] - Since the launch of the "Taobao Tmall Overseas Growth Plan" in 2024, cross-border sales have become a new growth engine for merchants, allowing them to easily ship goods to official collection warehouses in mainland China, with logistics managed by the platform [1]