最低只要12万，奔驰价格“崩”了？

Core Viewpoint - Mercedes-Benz is experiencing significant price reductions on multiple models, leading to store closures and a sharp decline in sales and profits, particularly in the Chinese market [1][3][23]. Pricing and Sales - Recent price cuts for models like the A-Class and C-Class have reached up to 50%, with the A-Class being offered at a low of 125,600 yuan compared to its original price of 251,300 to 275,700 yuan [5][24]. - The overall sales revenue for Mercedes-Benz in the first half of 2025 was 66.377 billion euros, a year-on-year decline of 8.6% [24]. Store Closures - Several Mercedes-Benz dealerships, including those in Tangshan, Dongying, and Luoyang, have closed, attributed to business adjustments [2][9]. - The closures have caused customer dissatisfaction, as many are left without support for services purchased at the now-closed dealerships [10][12]. Financial Performance - The net profit after tax for the second quarter dropped by 68.7% year-on-year, with a total net profit of 2.688 billion euros for the first half, down 55.8% [24][25]. - In China, the sales volume fell by 14% in the first half of the year, making it the market with the largest decline for Mercedes-Benz globally [27][28]. Market Position and Challenges - The company is struggling to adapt to the growing demand for electric vehicles, with its electric models not gaining significant traction in the market [28][29]. - Mercedes-Benz's reliance on traditional fuel vehicles is becoming a liability as the industry shifts towards electrification and smart technology [16][29].