海量财经丨白酒大佬开卖啤酒，88元一瓶“牛市”啤酒能否酿出“牛势”？

Group 1 - The company is launching a new high-end craft beer named "Bull Market-NEWS," which aims to promote a lifestyle of enjoyment for both oneself and others [1][2][4] - The beer will be packaged in 375ml aluminum bottles and priced at 88 yuan per bottle, with the company actively recruiting offline distributors and group buyers [5] - The launch comes amid declining performance in the liquor industry, with the company experiencing a significant drop in net profit by 43.12% in 2024 compared to the previous year [6][7] Group 2 - The company reported a revenue of 7.03 billion yuan in 2023, a year-on-year increase of 20.06%, but faced a slight revenue increase of only 0.52% in 2024 [6] - The company anticipates a revenue decline of 38.3% to 41.9% for the first half of 2025, with net profit expected to drop by 23% to 24% [6] - The decision to enter the craft beer market is seen as a strategic move to counteract the challenges faced in the white liquor sector, which has been affected by reduced consumption and high inventory levels [7]