上海乐高乐园开园首月游客“画像”出炉：2—12岁亲子家庭客群占比超七成

Core Insights - Shanghai LEGO Park has seen a strong visitor turnout, particularly from families with preschool and elementary school children, with over 70% of visitors being parent-child groups aged 2-12, and this percentage is continuously increasing [1] Visitor Engagement - In its first month of operation, Shanghai LEGO Park hosted nearly 1,700 performances, including over 950 character meet-and-greets, more than 600 atmosphere performances, and around 100 theater shows [1] - The park's "mini-figure exchange and socializing" activity has been particularly popular among children, with nearly 3,000 exchanges of LEGO mini-figures conducted since the park's opening [1]