2025-2031年中国颈霜行业市场供需情况与“十五五”规划研究报告

Industry Overview - Neck cream is a skincare product specifically designed for neck care, aiming to nourish, moisturize, and firm the skin, thereby improving its condition and delaying aging signs [2][3] - The neck cream market in China is projected to reach a retail value of 435.7 billion yuan by 2024 [3] Industry Chain - The upstream consists of raw material suppliers, including moisturizing agents, emulsifiers, thickeners, and functional ingredients like hyaluronic acid and peptides. Domestic companies like Huaxi Biological and Zhejiang Peptide Bio are notable suppliers [4] - The midstream includes manufacturers, with international brands like Clarins and Sisley dominating the high-end market, while domestic brands focus on cost-effectiveness and local innovation [4] - The downstream involves sales channels, both online and offline, with social media platforms enhancing product visibility and consumer engagement [5] Current Market Status - The neck cream market is experiencing growth as traditional facial skincare markets slow down, with a market size expected to reach approximately 2.091 billion yuan by 2024 [6][8] - The market has seen a compound annual growth rate (CAGR) of 14.84% from 2019 to 2024, with projections to continue growing at a CAGR of 8.97% from 2025 to 2029 [8] Development Trends - Future trends indicate a move towards customized products targeting different age groups and skin types, alongside the integration of online and offline sales strategies [9] - There is an increasing focus on male skincare, with products designed for male-specific skin characteristics expected to emerge [9]