XPENG(US:XPEV) Mei Ri Jing Ji Xin Wen·2025-08-07 08:44Core Viewpoint - The new Xiaopeng P7 has officially launched and started pre-sales, with the chairman expressing high expectations for this release, emphasizing the importance of design over technology in current consumer preferences [1][4]. Group 1: Product Launch and Market Response - The new Xiaopeng P7 achieved over 10,000 pre-orders in just 6 minutes and 37 seconds, indicating strong consumer interest despite the absence of a disclosed pre-sale price [3][6]. - The chairman stated that the new P7 aims to re-establish Xiaopeng as a leading brand in the market, particularly in the 200,000 yuan and above segment, alongside competitors like Tesla and BYD [6]. Group 2: Design Philosophy and Consumer Trends - The company has shifted its focus from technology-first to design-first, with aesthetics now prioritized slightly over technological features in consumer purchasing decisions [4][5]. - The design team has received increased resources and support, reflecting the company's commitment to creating visually appealing and differentiated products [4][5]. Group 3: Competitive Landscape and Future Expectations - The chairman acknowledged the intense competition in the market, describing it as a "blood sea," and emphasized the need for the new P7 to excel in design, performance, technology, and safety to stand out [6]. - Analysts have noted that while the new P7 is expected to enhance Xiaopeng's high-end brand image, there are conservative market expectations regarding its sales performance in 2024 [6].