Focus Media(SZ:002027) Huan Qiu Wang·2025-08-07 08:56Core Viewpoint - The collaboration between Focus Media and Alipay introduces a new interactive service called "Tap to Grab Red Packets," enhancing user engagement and marketing efficiency in elevator settings [1][3]. Group 1: Service Overview - The "Tap to Grab Red Packets" service is launched in over 20 major cities, including Beijing, Shanghai, and Guangzhou, allowing users to receive red packets and coupons by tapping their phones on a designated NFC ring next to elevator screens [1][5]. - The service aims to simplify user interaction, with a success rate of over 99% for the NFC technology, ensuring a seamless experience without the need for scanning or page redirection [5][6]. Group 2: Marketing Strategy - The new marketing model integrates advertising with transaction capabilities, breaking down barriers between brand exposure and sales conversion, thus enhancing the effectiveness of marketing campaigns [3][7]. - Focus Media plans to invest 100 million yuan in cash red packets and 10 million coupons to incentivize user participation, with brands like Suntory and Han Shu already on board [5][6]. Group 3: Future Expansion - The initiative is expected to expand significantly, with a goal to cover 2 million terminals by the end of 2025, ultimately aiming for 3 million terminals to create a nationwide smart marketing network [6][7]. - The "Tap to Grab Red Packets" service is part of a broader strategy to enhance customer acquisition and engagement across various scenarios, including e-commerce and in-store experiences [6][7].