Sou Hu Cai Jing·2025-08-07 08:58Core Insights - Taobao has launched a new membership system, integrating 88VIP with Hema's membership, offering over 10 exclusive benefits including services from Ele.me, Fliggy, and Amap, while maintaining the same membership price [1] - The number of 88VIP members has exceeded 50 million, reflecting a double-digit growth over the past year, as reported in Alibaba's latest financial results [1] - The integration of various services under the membership system is part of Alibaba's strategic shift from an e-commerce platform to a comprehensive consumer platform [1][2] Group 1 - The new membership system aims to enhance the synergy among Alibaba's various businesses, increasing user stickiness and driving growth across different sectors [2] - The membership system is designed to facilitate data sharing, process design, and benefit redemption among different business units, creating a cohesive ecosystem [1][2] - The strategy reflects a shift in market dynamics, moving from independent growth in a growing market to a collaborative approach in a saturated market [1] Group 2 - The core competitive advantages of the Taobao membership include a comprehensive offering that meets users' lifecycle needs, covering lifestyle services, food delivery, and e-commerce [2] - The integration of the membership system is expected to create a "moat" around Alibaba's ecosystem, with each business unit driving growth for the others [2]