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小米手机欧洲份额超苹果,全球出货受印度拖累
Guan Cha Zhe Wang·2025-08-07 09:38

Group 1 - Xiaomi's smartphone market share in Europe ranked second in Q2 2025, with a focus on high-end strategy for future growth [1] - In Q2 2025, Xiaomi held a 23% market share in Europe, showing an 11% annual growth, while Samsung led with 31% but experienced a -10% annual growth [2] - Globally, smartphone shipments slightly declined to 288.9 million units in Q2 2025, with Xiaomi maintaining stable shipments of 42.4 million units and a 15% market share [3] Group 2 - Xiaomi's smartphone shipments in India dropped by 25% year-on-year, impacting overall performance [4][5] - Despite achieving a historical high of 15% global market share, Xiaomi's gross margin declined, with total revenue for Q2 2025 estimated at 112.6 billion RMB, slightly below market expectations [5] - In the electric vehicle sector, Xiaomi is expected to deliver 82,000 units in Q2 2025, with an average selling price of 242,000 RMB and an improved gross margin of 25% [6] Group 3 - Due to revised forecasts for smartphone gross margins, analysts have lowered Xiaomi's earnings per share estimates for 2025 to 2027 by 2% to 7%, and reduced the target price from 78 HKD to 72 HKD while maintaining a "buy" rating [7]