南极电商：公司线下门店是品牌升级、消费者互动及满足消费者购物体验的场景

Group 1 - The company, Nanji E-commerce, emphasizes the importance of product supply chain management by introducing a luxury craftsmanship team to enhance product quality, design, and control [1] - The company's brand, Nanji Ren, is developed based on the "big single product" concept, which effectively drives high turnover due to its broad consumer base and quality, aligning with comfort and cost-performance characteristics [1] - The company's offline stores serve as a platform for brand upgrading, consumer interaction, and enhancing shopping experiences, featuring self-purchased, franchised, and customized products to enrich product variety and turnover [1]