深圳龙华建设集团“三个优化”赋能消费帮扶结硕果

Core Viewpoint - Shenzhen Longhua Construction Development Group has been recognized as a typical case for "Shenzhen Consumption Assistance to Support Rural Revitalization" through its innovative "three optimizations" model, marking it as the only district-level state-owned enterprise selected in the city [1] Group 1: Model Innovation and Implementation - The selected case emphasizes "model innovation, technological empowerment, and standard output," aiming to showcase new models, mechanisms, and successful practices in consumption assistance [1] - Longhua Construction Group has implemented the "Hundred Thousand Million Project," integrating development with assistance collaboration through the "three optimizations" model, which includes optimizing the "platform + promotion matrix," optimizing industrial cooperation, and optimizing charitable development [3] Group 2: Sales and Marketing Achievements - The Love Charity Supermarket operated by Longhua Construction Group has become a significant sales hub for regional assistance products, with over 1,000 assistance products entering the Guangdong-Hong Kong-Macao Greater Bay Area market, achieving cumulative sales exceeding 1.7 billion yuan [4] - The company has established partnerships with over 20 entities, including Shenzhen Bay Port, and has innovated a "digital + assistance" model through platforms like Douyin and WeChat video accounts to enhance sales channels [4][5] Group 3: Infrastructure and Charity Initiatives - Longhua Construction Group has raised nearly 1.5 million yuan for its charity fund, utilizing over 700,000 yuan for infrastructure and educational assistance projects, benefiting over 1,000 individuals through various initiatives [9] - The East Lan Water Plant, with a total investment of approximately 100 million yuan, is the largest state-owned enterprise investment project in Guangdong's assistance to Guangxi, with sales exceeding 2.4 million yuan to date [8]