分众传媒联合支付宝“碰一下”，刷新广告交互方式

Core Insights - The collaboration between Fenzhong Media and Alipay introduces the "Tap to Grab Red Packet" service, enhancing user interaction in elevator settings and providing cash rewards and coupons to users [1][2] - Alipay's "Tap to Grab Red Packet" initiative aims to create a new marketing model that integrates advertising with transaction capabilities, allowing advertisers to achieve precise targeting and efficient conversion [1][3] Group 1: Company Collaboration - Fenzhong Media and Alipay's partnership aims to bridge online and offline traffic, leveraging Fenzhong's extensive network of 3 million elevator points and Alipay's innovative payment solutions [2] - The new service allows users to receive rewards by simply tapping their phones on a blue ring installed next to Fenzhong's advertising screens, facilitating immediate engagement and conversion [2][3] Group 2: Marketing and User Engagement - The "Tap to Grab Red Packet" model covers various marketing scenarios, including customer acquisition, e-commerce, in-store promotions, and membership engagement, creating a comprehensive marketing loop [3][4] - Early results show significant engagement, with a 65% increase in daily active rates for San Miguel's campaigns in Shanghai and Hangzhou, and a coupon redemption rate of 68.6% in Hangzhou [3] Group 3: Safety and Technology - The technology behind the "Tap to Grab Red Packet" ensures user safety by requiring phone unlocking for interaction, thus preventing unauthorized transactions [2] - Alipay's commitment to innovation and technology is highlighted, as it continues to develop new interaction methods to enhance user experience across various scenarios [3]