首都机场携OTA平台打造国际旅客“来华第一站”

Core Viewpoint - The launch of the first one-stop inbound tourism consultation center by Ctrip at Beijing Capital Airport aims to enhance the experience of international travelers and capitalize on the growth potential of China's inbound tourism market [3][4]. Group 1: Inbound Tourism Service Enhancement - Ctrip and Beijing Capital Airport have jointly launched the "Inbound Tourism Consultation Center," which provides personalized travel itineraries for international visitors upon arrival [3]. - The center offers multi-language services and covers over ten high-frequency needs, including transportation, hotel bookings, and ticket purchases, facilitating a seamless travel experience [3][4]. - Travelers can scan a QR code to generate customized itineraries based on their stay duration, and they can also receive exclusive welcome vouchers and participate in free half-day tours in Beijing [3][4]. Group 2: Market Potential and Strategic Goals - Ctrip's Vice President highlighted that China's inbound tourism foreign exchange revenue is still below the global average, indicating a trillion-yuan growth potential [3]. - The introduction of the consultation center and free half-day tours is expected to alleviate the confusion faced by international tourists upon arrival, thereby improving the overall inbound tourism experience [4]. - Ctrip plans to leverage its global platform and resource integration capabilities to replicate the success of the Beijing model in other cities, aiming to transform inbound tourism from mere "transit stops" to "in-depth exploration" [4].