eToro Leverages AI to Redefine Social Investing

Core Viewpoint - eToro Group Ltd. is leveraging artificial intelligence to transform social investing, emphasizing that this transformation is already in progress rather than a future prospect [1][9]. AI Tools and Marketplace - eToro is launching a suite of AI tools designed to create a community-built marketplace for investing, democratizing access to sophisticated capabilities previously available only to quantitative hedge funds [2][5]. - The new public API will enable users to build, publish, and access customized tools, enhancing the social investing experience [5][6]. Popular Investors and AI Empowerment - The AI tools will initially be available to eToro's Popular Investors, a vetted group of top traders whose strategies can be copied by other users [3][4]. - Popular Investors will have access to advanced AI-powered tools, including the eToro MCP (Model Context Protocol) and customizable applications, allowing them to innovate within the eToro ecosystem [4][6]. Launch of Tori - AI Companion - eToro introduced Tori, an AI companion that provides personalized insights and guidance, enhancing user interaction with the platform [6][10]. - Tori will evolve alongside the platform, helping users maximize their experience on eToro [10]. Alpha Portfolios - eToro has launched seven Alpha Portfolios as part of its Smart Portfolio offering, utilizing advanced analysis of proprietary retail trading data to provide users with quant-driven strategies typically reserved for hedge funds [10][11]. - These portfolios aim to lower entry barriers for ordinary investors, offering actionable value through AI integration [11]. Community-Powered Innovation - eToro's acquisition of BullAware aims to enhance the investing experience by embedding new tools and insights into the platform [12][13]. - The company emphasizes the importance of community collaboration and innovation, showcasing the potential of its marketplace [13].