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电商品牌若羽臣筹划赴港上市,独家回应自有品牌绽家出海计划

Group 1 - Company is planning to issue H-shares and apply for listing on the Hong Kong Stock Exchange, viewing this as a key step in its globalization strategy [1] - The H-share listing is expected to enhance the company's international perspective and resource integration, benefiting its global business expansion [1] - The Hong Kong market offers preferential treatment for A+H company listings, providing a more convenient pathway for the company [1] Group 2 - The company aims to focus on the Southeast Asian market, particularly with its own brand, Zhenjia, which is expected to grow due to a compound annual growth rate of at least 5% in the cleaning products sector [2][10] - In Southeast Asia, the laundry products segment is projected to reach a market size of $10 billion in 2024, accounting for 52% of the cleaning products market [10] - The household cleaning market is expected to reach $4 billion, representing 20% of the total cleaning products market, indicating significant growth potential [10] Group 3 - The company has seen a decline in its agency operation business, while its brand management and own brand businesses have experienced substantial growth [5] - In 2024, the brand management business generated revenue of 501 million yuan, a year-on-year increase of 212.24%, and accounted for 28.38% of total revenue [5][6] - The own brand business also achieved revenue of 501 million yuan, with a year-on-year growth of 90.28%, making up 28.37% of total revenue [5][6] Group 4 - The company reported a total revenue of approximately 1.77 billion yuan in 2024, a 29.26% increase from the previous year [6] - The agency operation business generated revenue of 764 million yuan, down 18.95%, and accounted for 43.25% of total revenue [6] - The company anticipates a significant increase in net profit for the first half of 2025, projected between 63 million and 78 million yuan, representing a year-on-year growth of 61.81% to 100.33% [6] Group 5 - The company has established deep collaborations with over 100 well-known international and domestic brands in various sectors, including health, beauty, and food [7] - For instance, Bayer's product sales increased by 283% in 2024, with significant growth across various online platforms [7] Group 6 - The own brand LYCOCELLE Zhenjia achieved revenue of 480 million yuan in 2024, with a year-on-year growth of 90.09%, and has seen sales double across multiple channels [9] - The own health brand FineNutri, launched in September 2024, generated revenue of 12.12 million yuan, with strong performance on the Tmall platform [9]