政策驱动下的五大消费新场景

Core Viewpoint - Consumption is increasingly recognized as a key driver of economic growth, with a series of high-quality consumption policies being introduced since 2025 to invigorate the consumption market and accelerate the development of new consumption scenarios driven by technology and policy [1] Group 1: Launch Economy - Establish a new matrix for fashion launches by accelerating the construction of international consumption experience zones and encouraging the opening of flagship and innovative concept stores [3][4] - Create a global launch center to support the establishment of flagship stores and innovative concept stores in various districts, while promoting high-profile launch events [4] - Develop new international food brands by supporting high-quality development of catering enterprises and encouraging the establishment of flagship stores for domestic and international brands [4] Group 2: Digital Consumption - Support enterprises in innovating e-commerce models, including live streaming e-commerce and instant retail, to enhance service quality and digital consumption experiences [6][8] - Encourage the integration of traditional brands with digital transformation and cross-industry collaborations to stimulate the market potential of domestic products [7] - Establish a new benchmark for digital consumption by promoting the development of digital consumption experience centers and supporting innovative activities in live streaming e-commerce [8][9] Group 3: Event Economy - Promote high-profile sports events to enhance market operation capabilities and stimulate event-driven economic vitality [10] - Focus on cultivating a system of high-quality events, including international and local competitions, to enrich related consumption products and services [10][11] Group 4: Scene Integration - Strengthen the integration of tourism with various industries, creating demonstration scenarios for industrial tourism and enhancing rural tourism infrastructure [12] - Promote the development of diverse commercial spaces and encourage innovative operational models to revitalize commercial consumption areas [12][13] Group 5: Cultural Consumption - Explore new connotations of cultural and entertainment consumption by leveraging capital cultural resources and supporting the development of online performances and exhibitions [14][15] - Encourage the construction of cultural tourism projects and enhance the integration of cultural and commercial elements in urban spaces [14][15] Group 6: Technological Innovation - Promote the deep integration of artificial intelligence and gaming industries, supporting technological innovation in game development and operations [16] - Encourage the international expansion of gaming and e-sports enterprises, providing financial incentives for significant achievements in overseas markets [16] Group 7: Characteristic Consumption Districts - Develop characteristic consumption districts by integrating historical and cultural elements, enhancing the shopping environment, and promoting local fashion brands [17]