Bei Jing Shang Bao·2025-08-07 12:35Core Viewpoint - China Life Insurance Beijing Branch is committed to implementing the central government's decisions, focusing on providing financial services that benefit the public, and enhancing customer experience through a comprehensive service system. Service Channels - The company has developed a comprehensive service system that integrates online and offline channels, allowing customers to access services easily through various platforms, including the China Life Insurance APP and 17 physical service outlets [2]. Online Services - The China Life Insurance APP enables customers to handle most service requests online, providing a flexible and diverse range of financial insurance services. In 2024, over 860,000 services were provided through the APP, and the 95519 customer service hotline served 437,000 customers [3]. Claims Service - The claims service has been optimized to ensure quick and warm responses, with 848,800 claims processed in 2024 and a payout amounting to 1.185 billion yuan, achieving a claim approval rate of 99.81% [4]. Intelligent Services - The company has expanded its customer contact points to include intelligent voice navigation, online customer service robots, and electronic follow-ups, enhancing personalized service through multiple channels [5]. Value-Added Services - A new "butler-style service system" for VIP clients has been introduced, featuring four dedicated butlers focusing on health, lifestyle, legal, and insurance services, creating a comprehensive service ecosystem [6]. Elderly Services - The company has established a dedicated 95519 hotline for elderly clients and offers priority and considerate services at physical locations, including special facilities and services for seniors [7]. Consumer Rights Protection - Consumer rights protection is integrated into all operational processes, achieving a top-level rating in consumer protection evaluations in 2024, with nearly 300 educational activities reaching over 4 million consumers [8]. Service Experience - The company has set up 13 demonstration outlets and implemented 10 warm-hearted services to enhance customer satisfaction, achieving a 99.99% approval rate and ranking first in third-party service evaluations [9][10].