Sou Hu Cai Jing·2025-08-07 12:38Core Insights - China Mobile's traditional communication demand is nearing saturation, with a total mobile phone user base of 1.8 billion in a population of 1.4 billion, leading to a decline in voice and SMS services while data traffic experiences stable growth [1][2] - The market competition is intensifying, with the proliferation of low-cost data cards and the negative impact of number portability, which has devolved into a tool for unfair competition rather than improving service [1] Financial Performance - In the first half of 2025, China Mobile's personal market revenue reached RMB 244.7 billion, with a mobile customer base of 1.005 billion, netting an increase of 560,000 users, and 5G network customers totaling 599 million, a net increase of 46.91 million, achieving a penetration rate of 59.6% [2] - The household market revenue for the same period was RMB 75 billion, reflecting a year-on-year growth of 7.4%, with household broadband customers reaching 284 million, a net increase of 6.23 million, and gigabit broadband customers at 109 million, showing a year-on-year growth of 19.4% [2] - The comprehensive ARPU for household customers was RMB 44.4, marking a year-on-year increase of 2.3% [2]