Workflow
让银发金融服务从“可触摸”到“有温度”
Bei Jing Shang Bao·2025-08-07 12:48

Group 1 - The core viewpoint emphasizes the importance of enhancing financial services for the elderly and optimizing pension service supply to address the challenges posed by an aging population and digital divide [1] - The company focuses on the needs of elderly clients, providing tailored financial services to protect and support the elderly community in the capital [1] Group 2 - The bank has implemented barrier-free services, allowing guide dogs to accompany visually impaired clients, demonstrating a commitment to inclusivity and care [2] - Staff members provide personalized assistance to elderly clients, ensuring they feel respected and cared for during their visits [2] Group 3 - The bank has upgraded its software and hardware to help elderly clients bridge the digital divide, offering a simplified mobile banking version designed specifically for seniors [4] - One-on-one guidance enhances elderly clients' confidence in using new technology, promoting lifelong learning [4] Group 4 - A special "name list" has been maintained for elderly clients, ensuring personalized service and support, particularly for those living alone or with limited mobility [5] - The emotional connection between staff and elderly clients is highlighted through ongoing support and visits [5] Group 5 - The bank organizes a "Financial Morning Market" on pension days, ensuring timely service for elderly clients and fostering a warm community atmosphere [7] - Preparations for these special days include ensuring all necessary resources and information are readily available for clients [7] Group 6 - A suggestion book is used to collect feedback from elderly clients, allowing the bank to continuously improve its services based on their needs [8] - The bank's approach transforms financial services into a more personal and caring experience, emphasizing the importance of addressing the needs of the elderly [8]