WLY(SZ:000858) Xin Lang Cai Jing·2025-08-07 13:02Core Insights - Wuliangye's new craft beer "Fenghuolun" has been officially launched, emphasizing a Chinese-style five-grain brewing process and eco-friendly packaging [2] - The product will be available for purchase starting August 15, priced at 19.5 yuan per 390ml can [2] - Wuliangye Group holds a 10% stake in Yibin Wuliangye Xianlin Ecological Brewery, while Wuliangye Co., Ltd. owns 90% [2] Company Overview - Wuliangye has expanded its product line by introducing a craft beer, indicating a diversification strategy within the beverage sector [2] - The new product leverages traditional grain ingredients to enhance flavor, aligning with current consumer trends towards unique and locally-inspired beverages [2] Market Positioning - The launch of "Fenghuolun" positions Wuliangye to tap into the growing craft beer market in China, which is increasingly popular among younger consumers [2] - The use of stylish and environmentally friendly aluminum can packaging is aimed at attracting eco-conscious consumers [2]