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5年10倍增长,欧洲成新能源出海的福地?|出海参考
Tai Mei Ti A P P·2025-08-07 13:32

Core Insights - Europe is becoming a key market for the export of the new energy industry, with a focus on renewable energy deployment and green technology collaboration between China and the EU [1][2] - The EU has mobilized nearly €300 billion (approximately $342.06 billion) over the past three years to support green energy initiatives [5] - The demand for energy storage is expected to surpass that of photovoltaics, with the EU aiming for a total storage capacity of 500-780 GWh by 2030 [7][6] Group 1: Market Trends - The EU's solar power capacity increased significantly, with 41.4 GW and 62.8 GW added in 2022 and 2023 respectively, marking year-on-year growth of 47% and 51% [5] - However, the growth rate for new solar installations is projected to decline, with only a 4.4% increase expected in 2024 [5] - In contrast, energy storage is anticipated to see explosive growth, with a forecasted 36% increase in new installations in 2025 [7] Group 2: Chinese Companies in Europe - Chinese companies like CATL, BYD, and Gotion are establishing manufacturing plants in Europe, indicating a shift from product export to localized production and services [1] - Chinese automotive brands have seen a 91% year-on-year increase in sales in Europe, with a market share reaching 5.1% [11] - The hybrid vehicle segment is gaining traction as it is not subject to the same tariffs as fully electric vehicles, providing a competitive edge for Chinese brands [11][16] Group 3: Challenges and Compliance - The EU's strict regulatory environment poses challenges for Chinese companies, necessitating a robust compliance framework [19][20] - Companies must navigate complex legal landscapes and ensure adherence to local regulations to avoid penalties [20][21] - The need for skilled talent who understand both technology and local market dynamics is critical for successful market entry [21][22]