Alkami and INB to Share Strategies for Turning Financial Data into Marketing Results

Core Insights - Alkami Technology, Inc. is hosting a webinar titled "From Data Mess to Marketing Yes" on August 13, 2025, aimed at helping financial institutions leverage their data for effective marketing outcomes [1] - The webinar will feature insights from Alkami and INB, focusing on successful deposit gathering campaigns and the transformation of data into measurable marketing results [1][3] - Mark Leher from Alkami emphasizes the need for financial institutions to move from data analysis to actionable insights that resonate with account holders [3] Company Overview - Alkami Technology, Inc. is a cloud-based digital banking solutions provider in the U.S., enabling financial institutions to grow and adapt through various services including retail and business banking, onboarding, payment security, and marketing solutions [4] - Alkami has received recognition from J.D. Power for providing an outstanding mobile banking platform experience in 2024 and 2025 [4] Industry Challenges - Many financial institutions possess large volumes of data but struggle to convert this information into effective, personalized marketing strategies [3] - The challenge for more advanced institutions has shifted from data access to applying insights that drive behavior change and measurable results [3] Webinar Content - The webinar will cover strategies for extracting actionable insights from financial data, launching pre-built marketing campaigns, and optimizing campaign performance [7] - Attendees will learn methods for enhancing platforms like HubSpot and Salesforce with enriched intelligence and tracking campaign ROI [7]