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【老徐谈茶】第426期:现今“好茶也怕巷子深”的局势下,该如何找到突破口呢?
Sou Hu Cai Jing·2025-08-07 14:12

Group 1 - The core issue in the Pu'er tea market is a shift towards consumer downgrade, with high-end products needing to transition to the ordinary consumer market [1] - The high-end segment, which previously accounted for over 30% of market sales, is gradually shrinking due to various factors [1][3] - The overall market environment has negatively impacted consumer confidence, leading to reduced purchases of high-end products [3] Group 2 - The prevalence of counterfeit products during the market's boom has significantly damaged consumer trust in high-end offerings [3] - Financial scandals related to tea investments have further harmed the market [3] - The rise of live streaming sales has disrupted traditional sales channels, although the operational costs of live streaming can be high [5][7] Group 3 - Live streaming sales often result in high return rates, with a low return rate being around 50%, which adds to the overall costs [5] - A friend in Menghai reported that despite daily sales of around 5,000 yuan, the costs associated with live streaming often lead to minimal profits [7] - The pricing of quality tea in live streaming cannot remain low if profit margins are to be maintained, posing a dilemma for consumers seeking quality [9] Group 4 - Tea producers should consider collaborating to enhance product visibility and reach consumers who appreciate quality Pu'er tea [11] - By increasing exposure, consumers can compare quality products with lower-tier offerings, leading to more informed purchasing decisions [11] - The traditional mindset of relying solely on past reputation is leading to market contraction and customer loss [9][11]