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“奥迪+华为”合作产品来了!一汽奥迪A5L、Q6L e-tron家族同步上市,搭载华为乾崑智驾

Core Insights - FAW Audi launched two new models, the A5L and the Q6L e-tron family, on August 7, with prices ranging from 239,800 to 289,800 yuan for the A5L and from 348,800 to 398,800 yuan for the Q6L e-tron family [1][2] - The Q6L e-tron family and A5L are equipped with Huawei's advanced driving technology, enabling various driving assistance features in urban and highway scenarios [1][2] - FAW Audi aims to enhance its sales performance in the second half of the year, building on a strong sales foundation established in July, where it sold 37,000 vehicles, securing the top market share in the domestic luxury fuel vehicle segment from January to July [2][3] Product Launch and Features - The A5L is built on the PPC platform with E³1.2 electronic architecture, allowing it to utilize Huawei's driving assistance technology for urban and highway driving [2] - The Q6L e-tron family features dual laser radar and visual fusion perception, achieving L2-level driving assistance capabilities across various driving scenarios [2] - The introduction of these models marks a significant step in integrating intelligence into both fuel and electric vehicles, termed "oil-electric intelligence" [2] Sales Strategy and Market Position - FAW Audi is implementing strong pricing and sales policies, including a 5,000 yuan deposit discount and up to 60,000 yuan in luxury equipment gifts for the Q6L e-tron [2] - The company has expanded its dealership network to 600 locations, recovering from previous adjustments that affected store numbers [3] - FAW Audi plans to launch multiple new products covering both fuel and electric energy modes, with a goal of reaching 10 million cumulative users by 2025, becoming the first luxury car brand in China to achieve this milestone [3]