Core Insights - FAW Audi launched two new models, the A5L and the Q6L e-tron family, on August 7, with prices ranging from 239,800 to 289,800 yuan for the A5L and from 348,800 to 398,800 yuan for the Q6L e-tron family [1][2] - The A5L is expected to have additional versions released in October and December, while the Q6L e-tron family features advanced driving assistance technology developed in collaboration with Huawei [1][2] - The introduction of these models is expected to significantly boost FAW Audi's sales in the second half of the year, following a strong performance in July with sales of 37,000 units [2][3] Product Launch - The A5L utilizes the PPC platform with E³1.2 electronic architecture, enabling it to support Huawei's advanced driving assistance technology for urban and highway driving [2] - The Q6L e-tron family employs dual laser radar and visual fusion perception to achieve L2-level driving assistance capabilities across various driving scenarios [2] - FAW Audi aims to integrate intelligence into both fuel and electric vehicles, marking a significant step towards "intelligent oil-electric synergy" [2] Sales Strategy - The pricing and sales policies for the new models include promotional offers such as a 5,000 yuan deposit that can offset 10,000 yuan of the purchase price and luxury equipment gifts worth up to 60,000 yuan [2] - FAW Audi's sales strategy has been bolstered by marketing, channel expansion, and product breakthroughs, with a focus on increasing dealership networks to 600 locations [3] - The company plans to launch multiple new products covering both fuel and electric energy modes, with a goal of reaching a cumulative user base of over 10 million by 2025, making it the first luxury car brand in China to achieve this milestone [3]
“奥迪+华为”合作产品来了!一汽奥迪A5L、Q6L e-tron家族同步上市 搭载华为乾崑智驾