国信证券裁撤12家营业部

Core Viewpoint - Guosen Securities is undergoing significant branch closures as part of its strategy to optimize operations and enhance customer service, with a total of 12 branches being shut down recently, following the closure of 9 branches announced last month [2][3]. Group 1: Branch Closures - Guosen Securities announced the closure of 12 branches starting September 5, affecting locations in Jilin, Foshan, Qingdao, and Xiamen [2]. - In the previous month, the company had already announced the closure of 9 branches, indicating a trend of reducing physical locations [3]. - The closures are part of a broader industry trend, with 68 branches closed across the sector this year, driven by the need to optimize regional layouts and reduce costs [4]. Group 2: Business Strategy - The company aims to provide more professional and high-quality financial services by optimizing its branch network, which is considered a normal operational measure [3]. - Guosen Securities is focusing on enhancing both online and offline service networks to improve customer experience [3]. - The integration of financial technology and the improvement of online platforms are key factors driving the consolidation of branch offices in the brokerage industry [4]. Group 3: Financial Performance - Guosen Securities has experienced a significant decline in revenue due to external market conditions, with net profit in 2023 being approximately 60% of that in 2021 [5]. - The number of securities and futures branches decreased from 263 in 2022 to 238 in 2023, with further reductions planned [6]. - The company reported a rebound in net profit, projecting a growth of 52% to 76% in the first half of 2025, with major business segments showing substantial revenue increases [8]. Group 4: Market Position - Guosen Securities has demonstrated strong online and offline customer acquisition and marketing capabilities, as well as a robust service brand for high-net-worth clients [9]. - The wealth management and institutional business segment achieved an impressive operating profit margin of 46% in 2024, indicating strong profitability [9].