AppLovin CEO sees benefits from Apple-Epic fallout as stock pops on earnings

Core Viewpoint - AppLovin's stock has experienced a significant rally following better-than-expected earnings for Q2, driven by growth from artificial intelligence technology in mobile advertising [1] Group 1: Financial Performance - AppLovin shares surged 11% after the earnings report and are up 34% year-to-date, having increased more than eightfold in 2024 [1] - The company is benefiting from advancements in AI technology that enhance advertisers' targeting capabilities in mobile games [1] Group 2: Legal Context - CEO Adam Foroughi indicated potential for further growth linked to the ongoing legal issues between Apple and Epic Games, which may impact the advertising landscape [2] - A recent ruling found that Apple violated a previous court order, necessitating changes to its linking out policy under California law [2] - The U.S. Court of Appeals for the Ninth Circuit denied Apple's emergency application to halt changes to its App Store, further complicating the situation for Apple [3] Group 3: Market Dynamics - Foroughi noted that gaming companies have not yet altered their user acquisition spending in response to the Epic case, suggesting that any significant changes may take longer than anticipated, with benefits expected in four to eight quarters [4]