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特色餐饮,不只满足舌尖(大数据观察·暑期消费)
Ren Min Ri Bao·2025-08-07 22:40

Core Viewpoint - The article emphasizes the importance of enhancing consumer spending through innovative service consumption models, particularly in the food and beverage sector, by integrating cultural and tourism elements to stimulate economic growth during the summer season [7]. Group 1: Food and Beverage Consumption - The Central Political Bureau meeting highlighted the need to implement actions to boost consumption, focusing on both goods and service consumption growth points [7]. - In Luoyang, the night market at Cross Street attracts over 10,000 daily visitors, with peak holiday traffic exceeding 30,000, showcasing a blend of historical culture and diverse food offerings [8]. - The night market features over 200 types of local snacks, including the traditional Luoyang Water Banquet, which consists of 24 dishes served in a flowing manner, enhancing the dining experience [8]. - The night market has upgraded its facilities to ensure safety and comfort, transitioning to electric cooking methods and providing modern kitchen equipment for vendors [9]. Group 2: Rural Tourism and Agricultural Experiences - In Mianyang, the rural tourism base integrates agricultural experiences with dining, attracting visitors to pick fresh vegetables and enjoy farm-to-table meals [10]. - The agricultural tourism base received 200,000 visitors last year, generating approximately 8 million yuan in revenue, indicating a successful model of "food + countryside" [10]. - The base offers additional activities like baking and dyeing, enhancing the overall visitor experience and promoting engagement with nature [11]. Group 3: Sports Events and Consumer Engagement - In Qingdao, the integration of sports events with food offerings has led to increased consumer engagement, with the Qingdao Fashion Sports Festival attracting 8,000 participants [12]. - The collaboration between sports events and local restaurants provides discounts for athletes, promoting dining and hospitality sectors during events [12]. - The region has hosted 62 sports events this year, drawing 240,000 participants and generating approximately 200 million yuan in related consumption [13].