“台源红”瞄准宴席渠道

Core Viewpoint - Moutai Health Wine Company has launched a new product named "Taiyuan Red" aimed at the "100 Yuan sauce liquor" market, primarily targeting the banquet sector [1][2]. Group 1: Product Launch - The new product "Taiyuan Red" comes in two specifications: 43 degrees and 53 degrees [1]. - The product was officially introduced during the "Yisi Year Moutai Red Tassel Sorghum Harvest Season" event on August 4, where it was showcased and available for tasting [1]. - Prior to the launch, the company had already begun promotional activities, including large outdoor advertisements along highways [1]. Group 2: Market Strategy - The launch of "Taiyuan Red" is part of Moutai's strategy to penetrate lower-tier markets and expand its reach into the mass consumer segment [2]. - The white liquor market is experiencing growth in the 100 to 300 Yuan price range, with a focus on county markets, retail channels, and banquet channels becoming new battlegrounds for liquor companies [2]. - The industry trend indicates that products in the mass price range are performing better in terms of sales, with less pressure on profits, inventory, and cash flow [2].