WLY(SZ:000858) Nan Fang Du Shi Bao·2025-08-07 23:54Group 1 - The core viewpoint of the articles indicates that the prices of premium liquor brands like Wuliangye are recovering post the 6.18 e-commerce promotion, while mid-tier liquor brands are struggling with price declines and market positioning [2][3][6] - Wuliangye's retail price for the eighth generation product rose to 994.71 yuan per bottle as of July 31, 2023, compared to 977.66 yuan on June 30, 2023, while Guojiao 1573 also saw a price increase to 950.51 yuan from 942.5 yuan [2][3] - The mid-tier liquor segment is facing significant challenges, with brands like Junpin Xijiu and Shuijingfang experiencing price drops, and some products showing a severe price inversion between retail and suggested retail prices [6][7] Group 2 - Wuliangye's management has emphasized a "volume-price balance" strategy, implementing measures to stabilize prices and reduce incentives for low-quality sales areas [3][4] - The company has initiated anti-counterfeiting measures, identifying and removing counterfeit products and sellers from e-commerce platforms, which has contributed to price stabilization for its core products [4][5] - The mid-tier liquor market is under pressure from both high-end liquor price reductions and the rise of low-cost liquor, leading to a challenging environment for brands in this segment [6][7] Group 3 - The report indicates that the best-performing price segments in the liquor market are now shifting towards lower price ranges, with the 100-300 yuan segment gaining traction [7] - Analysts suggest that mid-tier liquor brands need to enhance brand exposure and channel management to maintain price stability, as their prices are more sensitive to regional economic fluctuations [7][8] - Companies are exploring new market opportunities by targeting banquet scenes and leveraging instant retail channels to drive sales growth [8]