Core Viewpoint - The 2025 Aoyou Foundation & Haipinokai Gexianghua Tibet Maternal and Infant Nutrition Health Improvement Public Welfare Program has officially launched, marking its 9th consecutive year of operation, aiming to establish a new paradigm of "corporate benevolence" in China's maternal and infant industry through "four-dimensional innovation" [1][2]. Group 1: Project Overview - The Aoyou Foundation, initiated by Aoyou Dairy in 2019, has donated over 100 million yuan to various social causes since its establishment [2]. - The "Haipinokai Gexianghua" public welfare project, started in 2017, focuses on improving maternal and infant health in Tibet through knowledge dissemination, training for village medical staff, material donations, and special assistance funds [2]. - The project has reached all areas of Tibet, donating over 11.1 million yuan and benefiting more than 6,500 maternal and infant families, with 59 training sessions conducted for local medical staff [2]. Group 2: Activities and Innovations - This year's public welfare activities will include health education, village doctor training, academic exchanges, free medical consultations, and family visits across multiple locations in Tibet [3]. - The project has introduced four major innovations to enhance engagement and awareness regarding maternal and infant nutrition in Tibet [4]. - A public welfare theme song titled "Gexianghua's Vigil" has been created to highlight the project's journey over the past nine years, showcasing key moments and community involvement [4]. Group 3: Community Engagement - The project will utilize social media to launch a campaign titled "WhatMoreCanWeDoForMaternalAndInfantHealth" to further amplify public participation and awareness [4]. - The "Music + Nutrition" enlightenment course will be introduced, using songs and interactive games to teach children about nutrition in an engaging manner [5]. - A "Gexianghua Art Co-creation" ceremony will be held, where contributions from participants will be combined into a giant Gexianghua installation, symbolizing the collective effort and goodwill towards the local community [6].
海普诺凯9年累捐超1110万 惠及母婴家庭超6500户