3 6 Ke·2025-08-08 00:52Group 1 - The core incident involving Li Auto i8 colliding with an 8-ton truck has reached a resolution, with Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor issuing a joint apology [1][4] - The incident showcased the passive safety of the Li Auto i8, but the marketing execution was criticized for not being flawless, leading to a situation described as "not a defeat, but hard to call a success" [2][4] - Li Auto expressed regret for the negative publicity affecting Dongfeng Liuzhou Motor's brand and clarified that there was no intention to question the safety of their vehicles [4][14] Group 2 - The marketing strategy of car companies often involves comparing their products with third-party brands, which can be tricky to navigate without offending competitors [6][7] - Successful marketing examples include Xiaomi, which effectively compared its vehicles with competitors like Tesla and Porsche, gaining consumer recognition and praise from peers [7][8] - The automotive industry is experiencing a trend of "downward competition," including price wars and supply chain pressures, leading to significant financial losses [20][21] Group 3 - The negative impact of marketing "mutual blackening" is highlighted, as it diverts resources from R&D to public relations, ultimately harming the industry's innovation potential [18][19] - The automotive sector's focus should shift from price and marketing wars to value-driven competition, emphasizing technological advancement and product quality [21]