Group 1 - The core viewpoint of the report is that the company maintains its revenue forecasts for 2025 and 2026 while slightly increasing its Non-IFRS net profit estimates for those years [1] - The company is expected to achieve a 39.5% year-on-year revenue growth in 1H25, reaching 3.17 billion yuan, driven by a 36.7% increase in social business revenue and a 68.5% increase in innovative business revenue [1][2] - The social business's monthly active users (MAU) reached 33.85 million in 2Q25, showing a 3% quarter-on-quarter growth and a 19% year-on-year growth, with a total of 870 million downloads [1] Group 2 - The innovative business is projected to grow significantly by 65.0%-74.9% year-on-year in 1H25, reaching 340-360 million yuan, primarily driven by traffic monetization and the rapid development of social e-commerce [2] - The company is focusing on optimizing operational leverage, with an expectation of improved profit margins in 1H, and anticipates a strong revenue rebound in 2H due to seasonal factors and successful new product launches [3] - The company is optimistic about the revenue elasticity in 2H, supported by enhanced marketing strategies and AI efficiency improvements [3]
中金：维持赤子城科技(09911)跑赢行业评级 目标价11.3港元