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想用39.9 元重塑健身行业供需关系,BodyPark 3.0公测线上一对一私教平台 | 项目报道
3 6 Ke·2025-08-08 02:04

Core Viewpoint - BodyPark has launched its 3.0 version of the "AI + Real Person" online personal training platform, enhancing its service offerings and aiming to reshape the fitness industry by integrating AI technology with human coaching [1][2][3] Company Overview - BodyPark was established in 2021 and has developed its proprietary DeepBody Engine AI algorithm to facilitate online personal training sessions [1] - The platform has conducted over 1.5 million real-time personal training sessions, accumulating over 50 million hours of audio and video interaction, positioning itself as potentially the largest online personal training platform globally [1] Product Development - The new 3.0 version focuses on a one-on-one personal training model, moving away from the previous one-to-many group class format [2] - Users can now purchase sessions on a per-class basis at an average cost of 39.9 yuan, allowing for immediate booking and training [3][13] Technology Integration - BodyPark aims to standardize and enhance the quality of personal training through its AI-driven course structure and tools, reducing variability in service quality [5][6] - The BIPT 2.0 intelligent course system has been introduced, featuring over 2,000 standardized exercises with AI motion recognition and correction capabilities [7][8] Market Positioning - BodyPark is positioned as a resource aggregator in the fitness industry, likening its model to that of ride-hailing services, aiming to lower the barriers for consumers to access personal training [3][9] - The platform allows trainers to work flexibly across locations, providing a stable income source while focusing on their teaching rather than sales [10] Consumer Experience - The platform addresses common barriers to starting fitness routines, such as time, commuting, and cost, by offering flexible scheduling and affordable pricing [11][12][13] - Users can switch trainers without losing their training progress, as all training plans are stored on the platform [15] Industry Context - The fitness industry in China has undergone significant changes, with a shift towards mobile and online solutions, especially post-pandemic [16] - BodyPark is one of the few companies continuing to innovate in this challenging sector, focusing on user health needs and AI technology [17]