3 6 Ke·2025-08-08 02:03Core Viewpoint - The article discusses the significant transformation of domestic automotive brands in China, highlighting their rapid growth and increasing market share in the context of the competitive landscape against joint venture brands [1][11]. Market Performance - In the first half of the year, the retail sales volume of passenger cars reached 10.901 million units, representing a year-on-year increase of 10.8%. Domestic brands captured 64% of the retail market share, up 7.5 percentage points from the previous year [3][6]. - Domestic brands have moved from holding 50% to 64% market share in just three years, indicating a strong comeback [3][6]. Brand Positioning - The top ten retail sales list for the first half of the year features six domestic brands, pushing joint venture brands down to four positions. Notably, BYD and Geely both surpassed one million units in sales, contributing significantly to the growth of domestic brands [4][6]. - The dominance of domestic brands in the market is evident as they have transitioned from being mere participants to leading players in the automotive industry [11][12]. Competitive Dynamics - The article notes a stark contrast between the rising domestic brands and the declining presence of joint venture brands, which were once market leaders. The shift in market dynamics is attributed to the technological advancements and strategic positioning of domestic brands [9][16]. - Joint venture brands are facing challenges in adapting to the electric and smart vehicle trends, leading to a decline in market share and necessitating significant adjustments to maintain competitiveness [16][18]. Technological Advancements - Domestic brands are leveraging innovations such as blade batteries, integrated body technologies, and advanced intelligent driving systems, which have become new market benchmarks [14]. - The article emphasizes that domestic brands are not only focusing on domestic markets but are also expanding aggressively into international markets, enhancing their global competitiveness [14][16]. Future Outlook - The competitive landscape remains fluid, with joint venture brands attempting to regain footing through product adjustments and strategic shifts. However, the entrenched brand loyalty and technological advantages of joint ventures still pose challenges for domestic brands in the high-end market segment [18].