“冰杯”营销站上C位，与品牌场景卡位的阳谋

Core Insights - The article highlights the significant growth of the ice cup market, which has seen a 300% increase in sales, transforming from a simple thirst quencher to a major emotional leverage tool in the market [1] Industry Overview - The ice cup market is evolving, with major players like Sam's Club selling 2 kg of ice for 22.8 yuan, indicating a competitive pricing strategy [1] - Companies such as Mengniu and Yili are entering the ice cup market, showcasing the growing interest and potential profitability within this sector [1] Market Dynamics - The article suggests that the ice cup has become a focal point for summer marketing strategies, indicating a shift in consumer behavior and preferences [1] - The concept of "loss leader" is discussed, where companies are willing to sell ice cups at a loss to capture market share and drive customer engagement [1]