3 6 Ke·2025-08-08 02:48Core Viewpoint - The domestic hotel industry is facing significant challenges despite a booming tourism market, with declining revenue per available room (RevPAR), average daily rate (ADR), and occupancy rates, leading to increased pressure on hotel operators [1][2][4]. Industry Overview - In 2024, the domestic tourism market is thriving, with significant increases in travel volume and spending, yet the hotel sector is experiencing operational difficulties [2][4]. - The overall RevPAR for the hotel industry decreased by 9.7% year-on-year, with ADR down by 5.8% and occupancy rates down by 2.5% [5][9]. Company Performance - Huazhu Group reported a revenue of 23.89 billion yuan, with a net profit of 3.048 billion yuan, marking a year-on-year growth of 9.18% in revenue but a decline of 25.39% in profit [4]. - Huazhu's RevPAR was 235 yuan, ADR was 289 yuan, and occupancy rate was 81.2%, showing a decline in RevPAR and ADR by 3% and 3.2% respectively [5]. - Jinjiang Hotels and Shoulv Hotels also reported declines in RevPAR, ADR, and occupancy rates, indicating a trend across the industry [5]. Market Dynamics - The hotel market is transitioning to a "stock era," with increased competition and cost pressures leading to a buyer's market [12]. - The supply-demand imbalance is evident, with over 360,000 hotels in China, surpassing pre-pandemic levels, while tourism numbers remain below 2019 figures [9][10]. Expansion Strategies - Despite the challenges, hotel companies are aggressively expanding, with Huazhu planning to open 2,400 new hotels in 2024, and other brands like Jinjiang and Atour also increasing their hotel counts [7][19]. - The shift towards a franchise and management model is prevalent, with over 90% of Huazhu's new hotels opened under these models [7]. Emerging Trends - The focus is shifting towards lower-tier markets, with significant growth potential in county-level cities, where hotel chain penetration is still low [10][11]. - Atour Group is also diversifying its revenue streams, with retail business contributing approximately 30% to its total revenue in 2024 [16]. Competitive Landscape - The competitive landscape is evolving, with Huazhu leading in revenue but Jinjiang still ahead in the number of hotels [19]. - Atour Group is also gaining ground, with a revenue of 7.248 billion yuan, narrowing the gap with Shoulv Hotels [19].