销量急滑下承压上市 长安第三代UNI-V要靠这些招数逆袭

Core Insights - The third-generation Changan UNI-V was officially launched on August 7, with a price range of 102,900 to 119,900 yuan, which can drop to 97,900 to 113,900 yuan after cash incentives. The vehicle aims to redefine the value of fuel cars through its high cost-performance ratio [2][3]. Design and Features - The new model adopts a "Future Pioneer Sports Aesthetics" design language, featuring a more aggressive overall shape and a shark-nose design, moving away from the family-style boundary-less grille. The classic coupe silhouette of the UNI-V series is retained [2]. - The vehicle dimensions remain consistent with the current model, measuring 4740mm in length, 1838mm in width, and 1430mm in height, with a wheelbase of 2750mm [2]. Interior and Technology - The interior maintains a minimalist style while upgrading features, including a 10.25-inch digital instrument panel and a 14.6-inch central control screen, along with the Tianyu OS operating system. The display includes a track mode, appealing to young sports enthusiasts [3]. - The vehicle incorporates DTV dynamic torque vectoring technology and a unique topology-designed coupe chassis, significantly enhancing handling performance, achieving a moose test speed of 78 km/h [3]. - The high-strength Ark cage body has a maximum tensile strength of 1500 MPa, ensuring safety and stability during driving [3]. Powertrain - The third-generation UNI-V is equipped with Changan's new Blue Whale 3.0 power system, offering two engine options: a 1.5T and a 2.0T. The 1.5T engine delivers a maximum power of 141 kW and peak torque of 310 Nm, while the 2.0T engine boosts maximum power to 180 kW and peak torque to 400 Nm, with a 0-100 km/h acceleration time of just 6.2 seconds [3]. Market Performance - The UNI family is a key product line for Changan, targeting a younger demographic with its stylish design and advanced technology. Since its launch in 2022, the UNI-V has sold over 350,000 units. However, sales have shown a significant decline recently [3][4]. - In the first half of 2025, the UNI-V's cumulative sales were less than 30,000 units, averaging around 4,000 units per month, a stark contrast to its previous performance of over 10,000 units per month [4]. - The competitive landscape has changed, with the penetration rate of new energy vehicles in China reaching 44.3% in the first half of 2025, leading to a shift in potential customers towards electric vehicles [4].