何小鹏：颜值为先，全新P7欲重回20万元级市场前三

Core Viewpoint - The new Xiaopeng P7 aims to re-establish itself as a leading model in the market above 200,000 yuan, with a strong emphasis on design and technology [1] Design and Aesthetics - The new Xiaopeng P7 features an original and futuristic design that is expected to attract consumers, with a focus on creating a visually stunning vehicle [2] - The company has significantly increased its investment in design, with an annual budget of approximately 2 billion yuan dedicated to vehicle aesthetics [2] - The design philosophy has shifted to prioritize aesthetics alongside technology and cost, aiming for a balance in resource allocation [2] Market Response and Sales - The pre-sale of the new Xiaopeng P7 saw over 10,000 orders within 6 minutes and 37 seconds, indicating strong consumer interest without a pre-sale price announcement [3] - The new P7 will be part of a product matrix that includes P7i and P7+, catering to different consumer needs, with P7 focusing on aesthetics and sportiness [3] Production and Profitability - The company has improved its modular production capabilities to meet demand, with plans to produce some vehicles in advance to ensure timely delivery to customers [4] - Xiaopeng Motors is on track for its first quarterly profit in Q4 of this year, supported by the launch of new products and steady sales growth [4]