活动策划行业发展报告：市场现状、发展概况及未来前景分析（2025版）

Core Insights - The event planning industry in China is experiencing significant growth, driven by increasing demand from various sectors including government, enterprises, and individuals, with a projected market size of 3460.79 billion yuan in 2024, reflecting an 8.23% year-on-year growth [1][3][8]. Industry Overview - Event planning is defined as a systematic process of designing and executing themed events to achieve specific goals such as brand promotion and user interaction [1][6]. - The industry is supported by a diverse supply chain that includes venues, equipment providers, and human resources, while the demand side consists of corporate clients, government entities, and individual customers [3][6]. Market Dynamics - The number of registered enterprises in China reached 60.87 million by November 2024, marking a 5.4% increase year-on-year, which provides a broad growth opportunity for the event planning industry [3]. - The market is characterized by intense competition, with many small-scale companies and the entry of firms from related sectors such as advertising and entertainment [4]. Market Segmentation - The market is segmented into offline and online event planning, with offline activities accounting for approximately 60.34% and online activities for about 39.66% of the total market size in 2024 [8]. Future Trends - The integration of big data and smart analysis technologies is expected to enhance event planning processes, allowing for better prediction of trends and audience needs [4]. - Virtual and augmented reality technologies are anticipated to create innovative event experiences, particularly in exhibitions and educational training [4].