Xin Jing Bao·2025-08-08 03:26Core Insights - The trend of "the first cup of milk tea in autumn" has gained significant popularity, especially on social media, with a notable increase in drone delivery services for milk tea at tourist sites like the Great Wall [1][2] - On the day of the autumn equinox, Meituan reported a 50% surge in drone delivery of milk tea at the Badaling Great Wall, highlighting a new consumer experience [1] - The introduction of drone delivery has not only enhanced customer convenience but also contributed to environmental protection by collecting waste during return trips [2] Group 1: Industry Trends - The "first cup of milk tea in autumn" has become a recurring cultural phenomenon since 2020, driving beverage consumption among young consumers [2] - Over 100 tea brands are expected to launch new products through Meituan during this year's autumn milk tea event, indicating a strong market trend [2] - Major brands participating include Mixue Ice Cream, Starbucks, and Luckin Coffee, with at least 250,000 beverage stores involved in the promotional activities [2] Group 2: Company Developments - Meituan has established its first drone delivery route at the Badaling Great Wall in Beijing, enhancing service offerings for tourists [2] - As of June 2025, Meituan's drone services have expanded to 64 routes across multiple cities, completing over 600,000 orders [2] - The integration of drone delivery services is seen as a strategic move to meet the growing demand for convenient food and beverage delivery in tourist areas [2]