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保利置业山东公司2025“以旧焕新”泉城优居战略重磅上线!

Core Viewpoint - The initiative to build "safe, comfortable, green, and smart 'good houses'" in the 2025 Government Work Report reflects a strategic response to public expectations and a top-level design for upgrading living standards in China, transitioning housing demand from mere availability to quality [1][16]. Group 1: Policy and Market Integration - Poly Real Estate Shandong Company has launched the "100 Billion Renewal Plan," aligning with the national "urban renewal" strategy and driving the improvement of living quality in Jinan through market forces [3][20]. - The launch of the "Poly 100 Billion Renewal and Future with Spring City" strategic action marks a new phase of "government-enterprise collaboration and market leadership" in upgrading living conditions in Jinan [4][20]. - The "Renewal Strategy" by Poly Real Estate is closely aligned with the government's "sell old and buy new" policy, which is expected to significantly promote urban development [6][20]. Group 2: Product and Service Innovation - The "Renewal Purchase" plan, developed in collaboration with Beike (Shandong) Internet Co., aims to create a full-chain ecosystem from old house disposal to new house selection and service assurance, enhancing market liquidity and meeting upgraded housing demands [8][18]. - Poly Real Estate's five product lines, including "Jia Di Series, Yu Series, Fu Series, Yin Series, and One Number Series," are designed to provide tailored housing solutions for families at different life stages, redefining quality living standards in Jinan [9][11]. Group 3: Community and Environmental Impact - The "good house" concept is not only about physical structures but also embodies green development, smart city integration, and cultural confidence, contributing to a sustainable urban living environment [15][20]. - The "100 Billion Renewal" initiative is seen as a micro-level implementation of the national "good house" construction strategy, promoting high-quality development in Jinan [15][22]. Group 4: Economic and Social Benefits - The "Renewal Purchase" activity offers citizens a dual subsidy of 0.8% from the government and 3% from Poly, ensuring that policy benefits reach the grassroots level [18]. - The initiative addresses the "time gap" challenge in the "sell old and buy new" process, providing a "60-day worry-free home purchase" plan to facilitate smooth transitions for buyers [18][20].