多措并举降本增效 煌上煌上半年扣非净利润同比增长40%以上

Core Viewpoint - Huangshanghuang, one of the leading brands in the marinated food industry, demonstrates strong resilience despite a slight decline in revenue in the first half of 2025, with net profit showing significant growth [1][2]. Financial Performance - In the first half of 2025, Huangshanghuang reported revenue of 984 million yuan, a year-on-year decrease of 7.19% - The net profit attributable to shareholders was 76.92 million yuan, an increase of 26.9% - The net profit excluding non-recurring items was 68.10 million yuan, up 40.27% [1][2]. Market Dynamics - The marinated food industry is experiencing intensified competition as consumer demand grows, leading to a shift from rapid store expansion to refined store operations [2]. - The company has faced revenue declines and store contraction pressures, indicating a transition to a phase of stock competition within the industry [2]. Cost Management - The company benefited from lower prices of key raw materials such as duck wings and necks, which allowed for a reduction in the weighted average cost of these materials - The comprehensive gross profit margin for the marinated meat products increased by 2.23 percentage points year-on-year due to falling production costs [2]. Sales and Marketing Strategy - Huangshanghuang is actively enhancing its online sales presence, leveraging platforms like Douyin and third-party delivery services to drive sales [3]. - The company is focusing on brand marketing, new product development, and empowering terminal stores to create differentiated products and enhance consumer experience [4]. Product Innovation - The company has introduced new products such as shredded quail, marinated goose, and soy sauce duck, with the core product "shredded marinated duck" accounting for 22% of sales by the end of the reporting period [4]. Operational Efficiency - Huangshanghuang is implementing smart upgrades to reduce costs and improve efficiency, optimizing store operations and integrating various information systems [5]. - The company aims to achieve a revenue target of 2.1 billion yuan and a net profit of 145 million yuan for the entire year of 2025, focusing on both existing and new market expansions [5][6].