持续吸引中国游客，澳大利亚旅游局在华推出新品牌活动

Group 1 - The Australian Tourism Board launched a new global brand campaign "G'day" aimed at enhancing emotional connections with Chinese tourists and increasing its appeal in the competitive outbound tourism market [1][3] - The campaign features customized promotional videos, offline interactive experiences, and diverse content showcasing Australia's unique natural landscapes, multiculturalism, and relaxed lifestyle [1] - An open experience space in Shanghai's popular art district will be available from August 7 to August 10, designed around "unforgettable travel memories" with various interactive elements and gifts from multiple Australian brands [1] Group 2 - According to the Australian Tourism Board, the number of Chinese tourists visiting Australia is projected to reach 947,600 from June 2024 to May 2025, representing a 21% year-on-year increase, making it the fastest-growing international source market for Australia [3] - Data from Trip.com indicates that Australia is the top choice for long-haul outbound travel among Chinese tourists during the 2025 Spring Festival and remains the most popular destination in the Southern Hemisphere [3] - The CEO of the Australian Tourism Board emphasized the importance of the Chinese market and aims to attract more Chinese tourists through this campaign [3]