Core Viewpoint - The launch of a limited edition commemorative liquor by Kweichow Moutai has sparked significant market interest, particularly among resellers, despite a generally sluggish white liquor market this year [2][10]. Group 1: Product Launch and Sales - Kweichow Moutai's iMoutai APP released a commemorative liquor priced at 7,000 yuan, with a limited quantity of 25,568 bottles, each uniquely coded [2][4]. - The product is designed to commemorate the 70th anniversary of the "Five-Star" trademark, with each bottle's code potentially corresponding to personal significant dates, enhancing its collectible value [2][4]. - The product sold out rapidly, with smaller coded bottles selling out within one minute, indicating high demand [4][10]. Group 2: Market Dynamics and Resale - Initial resale prices on secondary platforms reached a premium of 800 yuan above the original price shortly after launch, but many sellers began to lower their price expectations within hours [10][12]. - By noon on the launch day, some sellers were willing to sell at prices only 500 yuan above the original price, and some resellers started buying at prices below the original 7,000 yuan [10][12]. Group 3: Financial Impact - If all 25,568 bottles are sold, the total revenue generated could reach 1.8 billion yuan, although this represents a small contribution to Kweichow Moutai's overall revenue, which was 174.144 billion yuan last year [12][13]. - The current market conditions for Moutai products, including fluctuating prices for the flagship Flying Moutai, suggest that the commemorative liquor may be one of the few products with investment potential and price appreciation in the current market [15][16].
7000元一瓶的茅台纪念酒,上线3分钟“售罄”!二手平台溢价暴跌……