海底捞破局火锅红海，“千店千面”战略探索标准化与个性化平衡点

Core Insights - The restaurant market is undergoing iterative upgrades, with increasingly diversified consumer demands leading to a consensus among dining enterprises for refined layouts [1] - Haidilao has launched a new premium store in Beijing, focusing on Cantonese-style hot pot with high-quality seafood and Wagyu beef, enhancing the dining experience through a more sophisticated environment and service [1] - The company is decentralizing decision-making to frontline stores, allowing for differentiated operations while maintaining standardized service quality, achieving a "thousand stores, thousand faces" approach [2] Company Strategy - Haidilao is expanding its personalized service offerings through initiatives like the "Joyful Banquet" for customized dining experiences tailored to various important gatherings [1] - The new premium store features trained staff with backgrounds in high-end hospitality, aiming to provide a refined dining experience that meets consumer expectations for customization [1] - The company is balancing standardization and differentiation to maintain brand warmth while catering to the ceremonial needs of niche markets [2]