推主打性价比“小唱” 唱吧强调硬件优势

Group 1 - The core point of the article is that Changba is making a significant comeback in the entertainment and technology sectors by signing actress Dilraba Dilmurat as its brand ambassador and launching a new cost-effective brand called "Xiao Chang" [1][2] - Changba's marketing strategy includes emphasizing its hardware advantages and plans to develop products for mobile phones, cars, and televisions, aiming to differentiate "Changba" as a mid-to-high-end brand and "Xiao Chang" as a high-cost-performance brand [1][3] - The announcement of the brand ambassador and the new brand comes after years of low profile and failed attempts to go public, with Changba previously being a leader in the online karaoke market but now facing stiff competition [2][3] Group 2 - Changba's previous attempts to list on the stock market include multiple reports submitted to the Beijing Securities Regulatory Commission, with the first attempt dating back to November 2016, and this being its third attempt to enter the capital market [2][3] - The company has seen a decline in its market position, with its monthly active users reported at 14.26 million in April 2021, ranking second in the karaoke industry, while its competitor, Quanmin Kge, had 71.71 million monthly active users [3][4] - Changba's strategy of expanding into offline KTV and smart hardware sets it apart from competitors, although experts express skepticism about the viability of this business model due to changing consumer preferences and lower turnover rates in offline KTV [4]