Bei Jing Shang Bao·2025-08-08 06:59Core Insights - The liquor sector is experiencing significant growth in the capital market, with major companies like Luzhou Laojiao and Wuliangye establishing new retail companies to adapt to the digital sales landscape [1][2][4] - The establishment of new retail companies by liquor firms is driven by the influence of social media and online sales platforms on consumer marketing [3][6] Group 1: Company Developments - Luzhou Laojiao New Retail Co., Ltd. was recently established with a registered capital of 50 million yuan, focusing on self-operated e-commerce [2] - Wuliangye New Retail Management Co., Ltd. was established in May 2020 with a registered capital of 100 million yuan, and has since launched the Wuliangye Cloud Store to enhance online sales [2][4] - Both companies are leveraging online platforms to expand their sales channels, with Luzhou Laojiao reporting a dual sales model that includes traditional and emerging online channels [2][4] Group 2: Market Trends - The new retail market for liquor is projected to grow significantly, with an estimated market size of 1,167.5 billion yuan in 2020, expected to reach 1,363.1 billion yuan in 2021 [4] - Online sales channels are becoming increasingly important, with comprehensive e-commerce platforms capturing 58.2% of the online sales market [5] - The trend towards digitalization and the targeting of younger consumers is evident, as companies adapt to changing consumer preferences [5][6] Group 3: Financial Performance - Huazhi Wine achieved revenue of 2.35 billion yuan in Q1, a year-on-year increase of 81.8%, with a net profit of 190 million yuan, up 95.2% [4] - Yijiu Yijiu reported revenue of 1.455 billion yuan, a year-on-year increase of 78.11%, with a net profit of 52.75 million yuan, up 162.86% [4] - Even during challenging market conditions in 2020, Huazhi Wine reported a revenue of 4.941 billion yuan, a 32.20% increase year-on-year [4] Group 4: Consumer Engagement - The establishment of new retail companies allows liquor firms to interact more effectively with consumers, gaining insights into consumer demands and preferences [6][7] - New retail platforms serve as effective testing grounds for new products, enabling quicker feedback on pricing, packaging, and taste compared to traditional channels [6][7] - Companies are also focusing on brand integrity by reducing the risk of counterfeit products through their own retail platforms [7]